This is a final project for the bachelor program of the graphic design University of Paramadina Jakarta with the 2011 theme is to promote Indonesian tourism and how graphic design could give impact or boosting the local economy.

I was fascinated by graffiti and fonts from a very long time and I was able to manifested my interest in this final project by creating my own typeface derived from Indonesian culture that arguably have been overlooked by tourist let alone the locals.

The typeface I created called Kareba which in Bugis language mean ‘How are You?’, where the old typeface came from South Sulawesi, Indonesia.